Blog

So much of the vision for my new debut collection – Aisha – was to share the inspiration, a glimpse of my heritage, through a beautiful video shot in Kashmir....

Everything happens for a reason and trust the timing of things. As cliché as those two phrases are, they are words I live by. My mottos, so-to-speak. “THE MISTAKE WE MAKE AS...

One of my biggest struggles that I’d like to make a strength is… networking! Networking is super important especially when you’re a start up. And it needs to be happening...

Where do I start? How do I start? It took me a little too long to take the leap of faith and just begin. Perhaps it was the fear of...

My background is in Creative Advertising, a combination of Marketing Communications and Graphic Design. Initially, I loved it. I loved coming up with creative strategies and being able to visualize...

So, my very first attempt at blogging was about 4 years ago in 2013. Ironically, it started off with “Lately I've been trying to gain the courage to do things...